On Thursday, August 23 2012, Nokia in partnership with Cherie Blair Foundation for Women and MTN Nigeria formally introduced a new Nokia Life Service, “Business Women“; a service specially designed to provide business women in Nigeria relevant business and entrepreneurship tips via SMS to their mobile phones with the Nokia Life service.
It was a gathering of women (and men) from different works of life with Cherie Blair, wife of former British Prime Minister, Tony Blair and Founder of the Cherie Blair Foundation for Women, as the keynote speaker. Mrs Blair noted that the service tool will give women the opportunity to be financially independent and make the most use of their talents so as to increase the standard of living for themselves and their families.
The event was anchored by veteran broadcaster, Funmi Iyanda with CEO, Impression Management Consulting, Olusola Lanre and Youth Advocate and CEO, Rise Networks, Toyosi Akerele as guest speakers.
James Rutherford, Vice President of Nokia West Africa said, “Working with the Cherie Blair Foundation for Women is a key milestone on our journey to connect the next billion people to relevant information. Nokia Life is by far the world’s largest mobile information services suite helping consumers in emerging markets learn, live, and share information better. We are delighted to partner with the Foundation to provide Nigerian women with the best information available to help grow their businesses”.
Leading telecommunications provider, MTN Nigeria, has promised to provide the service free of charge for an initial six-month subscription period to Nigerian women and Sifiso Dabengwa, President and Chief Executive Officer, MTN Group, said, “We are confident that MTN customers will enjoy the Business Women service, which has the potential to enrich many people’s lives.”